Digital Marketing Manager - eCommerce Startup

Job Description:

Founded by a former Google employee with experience in building global products and running sales across Asia, the company is an ecommerce company specializing in B2B procurement of industrial products. The business model of the company got further validation when Mr. Ratan Tata picked up a stake in it. It has also raised a pre-Series A funding from Accel Partners and Jungle Ventures. The funds are being used to enhance the technology platform, build a deep supplier base as well as increase marketing spends across Asia.

As a Digital Marketing Manager, you would need to :

Plan, design and execute online customer acquisition and brand outreach campaigns

Scale and manage PPC and PPM campaigns across multiple channels

Plan and manage social media, Email, Affiliate and content marketing campaigns

Work in conjunction with cross functional teams to plan and execute large scale marketing Campaigns

Measure, analyze and understand marketing metrics to drive marketing decisions

Manage email lifecycles to nurture leads and engage with customers

Edit / Write content for marketing collaterals such as ad copies, landing pages, etc

Manage the SEO, SEM and SMM strategy for the brand and drive traffic

Candidate Profile:

Skilled in building demand generation programs, refining lead qualification parameters

Adept in plucking insights from market research and applying competitive advantages to drive interest

Proficient with social media including Facebook, Twitter, LinkedIn, YouTube

Familiarity with manufacturing environment and ecommerce companies preferred

Professional with considerable business maturity, intellect, integrity, energy and enthusiasm

Productive amid highly volatile work priorities and flexible budget conditions

Salary range: 10 - 15 LPA