Digital Marketing Manager - eCommerce

Key Responsibilities:

- Develop and implement digital marketing strategies to drive website traffic, increase brand awareness, and generate leads.

- Plan, execute, and optimize digital marketing campaigns across multiple channels, including SEO, PPC, email marketing, social media, and display advertising.

- Conduct market research and analysis to identify market trends, customer needs, and competition.

- Utilize analytics tools to track, measure and report on campaign performance and ROI.

- Collaborate with the content marketing team to create compelling and engaging content for our website, social media channels, and email marketing campaigns.

- Manage the company's social media accounts and engage with customers to increase brand

awareness and engagement.

- Stay up-to-date with the latest digital marketing trends, tools, and technologies and provide recommendations to improve our digital marketing efforts.

- Manage relationships with external vendors and agencies to ensure quality service delivery and adherence to budget and timelines.

Qualifications:

- Bachelor's degree in marketing, communications, or a related field.

- 1-3 years of experience in digital marketing, with a proven track record of success in driving website traffic, generating leads, and increasing brand awareness.

- Deep understanding of digital marketing channels, including SEO, PPC, email marketing, social media, and display advertising.

- Strong analytical skills and experience with web analytics tools, such as Google Analytics and Google AdWords.

- Experience in managing social media accounts and engaging with customers.

- Excellent written and verbal communication skills, with the ability to create compelling content.

- Strong project management skills and the ability to manage multiple projects simultaneously.

- Results-oriented mindset with the ability to work independently and as part of a team.

- Proficient in Microsoft Office, Google Suite, Canva and Adobe Creative Suite.