Digital Marketing Manager - DSP Specialist - Healthcare

Role Purpose:

- To create & implement programatic campaigns for all business verticals of Medlife

- Reporting, dashboarding, performance review and optimization of all such campaigns

- Should be well-versed with fundamentals of online marketing, setting digital marketing campaigns from scratch in various mediums & channels

- Should be able to perform customer-target research, channel-audience research, keyword research, Ad copy writing, & landing page optimization

Responsibilities:

- To research on DSP, DMP for Medlife & finding suitable tools, platforms, vendors for launching Medlife's Campaign in this channel

- To optimise this channel by testing various campaign ideas, reporting & dashboarding results for taking quicker decisions

- To scale up this channel at good RoI for business and making it top contributor in revenue for Medlife

Education Required:

- Any UG, PG.

- Good to have MBA but not mandatory.

- Background in Maths or Analytics required

Experience Required:

- 4+ years in Online marketing, 2+ years in DSP

- Proven excellence in customer acquisition and concepts of all facets of performance campaigns

- Good to have experience in retail industry, health and wellness industry

- Good to have certifications that show interest in Online marketing.

- Good to have experience with technical integrations for various ad networks, tracking tools

About the Company (Medlife.com):

Medlife.com is developing a technology-based healthcare delivery ecosystem for medicine home delivery, lab tests, supplements, wellness products, tele consultation with specialised Doctors and many more offerings. Founded by Tushar Kumar, Medlife.com is pegged to clock 300 Crores in 2017-18 FY, and is number 1 player in online-pharmacy space.