Digital Marketing Manager - Digital Marketplace Startup

Salary Range : 7 - 10 LPA

The Client :

A collaborative digital marketplace for photographs, illustrations and videos, bringing together photo artists and their buyers on a common platform of media that one seeks and the other provides. A global company that works with a focus on building a community of artists across the World.

They connect photographers, illustrators and videographers to buyers at attractive commissions. They facilitate brands, businesses and individuals to find high quality stock photographs, vectors and videos to suit their every need in two ways. One, from its existing repository of stock content and two, from creation of on-demand creative imagery from myriad contributors.

The Role :

Develop and execute digital marketing strategy and programs, consistent with our business and brand objectives through high quality, digital marketing programs based on available and future research and best practices.

Key Deliverables :

- Develop and manage digital marketing campaigns to attract users.

- Manage the deployment a number of techniques including paid search and SEO to drive traffic to the websites.

- Maintaining and ensuring the content visibility to search engines

- Oversee the social media strategy for the company. Builds and manages the Company's social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, and potentially additional channels.

- Manage online brand and product campaigns to raise brand awareness.

- Listens, engages in, and reports on relevant social discussion about our Company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don't yet know us.

- Manage usability, design, content and conversion of the company website.

- Evaluate customer research, market conditions and competitor data.

- Review new technologies and keep the company at the forefront of developments in digital marketing.

- Track conversion rates and manage improvements to the website.

- Manage or help write web content, guest posts, presentations and other authoritative content to position the company as a leader in the digital marketing space.

- Execute marketing plans for introduction of new products.

- Drives consistent, relevant traffic and leads from our social network presence. Explores new ways to engage and new social networks to reach our target buyers.

- Implement Schema.org standards to display rich snippets in search results

- Observing search patterns for each service in the online market at city level and optimize title, url and description accordingly to increase click through rate and ensure top rank in search results for targeted keywords

Key Experience areas :

- Strong SEO, PPC and Social Media knowledge (required)

- Extensive knowledge of SEO best practices, search engine algorithms and ranking strategies