Digital Marketing Manager - BFS

Martech Strategy and Implementation:

- Develop and execute comprehensive marketing technology strategies aligned with business goals.

- Evaluate, select, and implement marketing technology solutions that enhance efficiency and effectiveness.

- Collaborate with cross-functional teams to integrate martech solutions seamlessly into existing processes.

Digital Asset Management:

- Oversee the creation, organization, and maintenance of digital assets, including images, videos, and other multimedia content.

- Implement and manage a robust Digital Asset Management (DAM) system to streamline access and ensure version control.

- Work closely with creative teams to ensure digital assets meet brand guidelines and standards.

- Managing the different Digital Marketing agencies (UI/UX design, MarTech Platforms, Analytics etc.)

Data-driven Decision Making:

- Leverage data analytics to assess the performance of marketing technology tools and campaigns.

- Use insights to make data-driven decisions, optimize marketing strategies, and enhance overall marketing performance.

- Launch and drive adoption of emerging technologies for end-to-end sales enablement across channels.

- Influence the business CXO to fast track the adoption of new digital solution and challenging the existing way of working.

Collaboration and Leadership:

- Foster collaboration between marketing, IT, and creative teams to ensure seamless integration of martech solutions.

- Provide leadership and guidance to the Martech and Digital Assets team, promoting a culture of innovation and continuous improvement.

Budget Management:

- Develop and manage budgets for martech initiatives, ensuring cost-effectiveness and a strong return on investment.

- Identify opportunities for cost savings and optimization within the martech and digital assets landscape.

Compliance and Security:

- Ensure compliance with data privacy regulations and industry standards in all MarTech and digital asset management activities.

Education:

MBA - Marketing Tier II or III B- School, at least 2 Digital Marketing Certifications

10 + Years of overall experience with 3-6 years of exp in Digital Marketing