Digital Marketing Manager

Digital Marketing Manager|SEO|Mar Tech|OEM|Google Analytics |Website Management

- Analyze business/brand teams' requirements to delivery of solutions working with technology partners (internal & external).

- Relationship management with Website operations team, production team, vendor partners and brand team

- Manage inbound requests, define scope of work, and prioritize work into sprints with release criteria

- Manage, implement, and ensure seamless MarTech stack integrations

- Conduct content audits to eliminate redundant and/or duplicate information

- Incorporate website strategies to grow subscriber base and web traffic metrics

- Assist with Google Analytics technical components and refer to Google Analytics to track website performance

- Assist with Google Tag Manager for pixel, tag, and trigger placement

- Help with SEO efforts including implementation and improvements

- Brings expertise in GA, CMS, GTM, Optimize, SEO,

- Strong attention to detail with an analytical mind and outstanding problem-solving skills

- Experience developing strategic, detailed, and prioritized roadmaps