Digital Marketing Manager

Role: Digital Marketing Manager

Company: G.O.A.T Brand labs

Location: Bangalore

Experience: 5-7 yrs. (mandatory to have experience in D2C sales)

Roles & Responsibilities

You're Awesome At -

- Complete management of performance marketing across paid channels.

- Optimizing existing channels & create new demand generation channels.

- Ensure budget is spent across performance channels efficiently.

- Track and report on key performance indicators of media activity.

You'll Be Improving & Responsible To-

- Take care of GBL's digital marketing initiatives who can work with portfolio brands to implement & optimize the digital marketing.

- Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimise and report on performance

- Develop test and learn initiatives across paid social

- Work closely with the wider marketing team to optimise audience strategies

Your Experience Across The Years in the Roles You've Played -

- 5-7 years of experience D2C working in a high growth startup environment or a digital marketing agency, managing annual budget of 12 cr & above.

- Very strong in quantitative & communication skills

- Skills in search platforms including Google AdWords

- Execution experience of 2 years at least in social media advertising across major platforms (Facebook, Instagram, Twitter).

- Analytics understanding (Google Analytics, Firebase)

- Should have used attribution tools like AppsFlyer, Branch Metrics

- Experience in implementation of SEO & ASO strategies

- Understanding of web design principle