Leadership Hiring/Candidate Delight at Staffio HR
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Digital Marketing Manager (3-7 yrs)
Experience: 3 - 7 years
Should have 2+ years experience in Facebook Marketing
Skills: Digital Marketing, Facebook Marketing, Google Adwords, Google Analytics, Search Engine Optimization (SEO), Instagram
- Hands on experience in delivering measurable RoI and growth through performance marketing on Facebook, and other display channels
- Strong understand of A/B testing, audience targeting, bidding strategies on various platforms.
- Demonstrated experience in regional advertising, managing launches.
- Experience in managing lead gen campaigns with an online-offline business model preferred.
- Ability to understand business objectives and break them down into targets achievable through digital marketing.
- Optimize against key metrics including CTR, revenue lift, ROI, CPA and conversions
- Collaborate with Social Media Influencers/Bloggers and campus ambassadors to share our brand
- Experience in building and managing acquisition and remarketing campaigns
- Knowledge of web analytical and similar reporting tools
- Experience in setting up and optimizing Google Adwords campaigns and Facebook campaigns
- Experience in building, executing and measuring data-driven marketing programs across online channels, predominantly Facebook & Instagram