Senior Consultant at Wenger & Watson
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Digital Marketing Leader - B2B SaaS (10-15 yrs)
- We are handling an exciting and challenging role with our leading client into B2B SaaS Software. They are looking for a leader to Head Performance & Digital Marketing. data-driven digital marketing leader to own the digital inbound marketing funnel for our company.
- You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing to close those leads into customers, the latter of which sales teams will help you accomplish.
- Oversee the planning, development and execution of digital marketing efforts via web properties, search engine optimization (SEO), search engine marketing (SEM), social media, mobile and emerging online channels.
- Manage corporate web properties to support business objectives (e.g. revenue, qualified leads, brand presence, awareness)
- Orchestrate multi-channel marketing campaigns leveraging SEO/SEM/Paid Social media/Remarketing efforts to drive customer acquisition
- You've worked with companies where the primary target market is US.
- Proficiency in different digital marketing channels; Hands on experience with Marketo, Google Analytics, SFDC
- Should have proven expertise in Google Ads.
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