Digital Marketing Lead - Internet/Online

Responsibilities:

1. Develop, manage, optimize, & support strategic account plans and leverage data to create business solutions for the clients. Provide dedicated account management services to top clients.

2. Project Management - Managing complex work streams to optimize marketing objectives for clients and directing analytics & dashboards to advise clients.

3. Establishing key relationships with both internal and external stakeholders, shape product roadmaps, build platform strategies, and the overall brand story.

4. Working and collaborating with clients to understand their business objectives and develop the strategies. To build insights, craft media plans, strategies, creatives, and measure recommendations.

5. To drive overall business objectives and marketing solutions for advertisers. By developing vertical expertise, that will include industry research and perspective.

6. Media Planning, Strategy, and Measurement - To manage the planning, execution, ongoing reporting, and optimization of campaigns. To oversee budget, manage internal analytics & dashboards, and provide optimization and real-time targeting recommendations.

7. Build the team for better co-ordination between teams & plan out for individual growth are in line with company's growth.

Minimum Qualifications :

1. 7+ years of experience in performance marketing, account management & Team management roles.

2. An understanding of online and traditional advertising, Digital Marketing, Technology, and Facebook marketing solutions.

3. A strong grasp of advertising & online marketing technologies and their implementation in an effective and efficient marketing strategy.

4.Adept in critical thinking, analytical and technical skills.

5. Skilled in Team building & managing them efficiently.

6. Skilled in developing and managing cross-functional partnerships as well as client relationships in challenging environments.