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09/11 Janakiraman J
Head - Operations at Talent Pursuits

Views:3377 Applications:166 Rec. Actions:Recruiter Actions:115

Digital Marketing Lead - FMCG/Retail/Internet/Online (5-12 yrs)

Mumbai Job Code: 762886

Responsibilities:

- End to end ownership of digital marketing for Client.

- Lead the digital marketing team to design, develop and implement strategies and tactics to customer base of Client.

- Lead SEO, SEM, CRM, Social Media, Retargetting and Marketing Automation and optimization to generate tangible growth patient base and revenue.

- Drive weekly, monthly, quarterly optimization tactics that consistently improve each channels' conversion and efficiencies.

- Manage a pipeline for innovation across marketing channels, promotional offers and messaging, using A/B and multivariate tests to test hypotheses.

- Partner with internal creative teams to develop integrated marketing messaging and creative execution.

- Help drive marketing analytics on all campaign ad hoc analyses, which includes response tracking and campaign reporting

- Drive marketing on various social media channels and be adept at facebook marketing, Instagram, adwords, afffiliate marketing, youtube, whatsapp marketing etc.

- Campaign planning to define budget and ROI goals at various intervals (daily/monthly/quarterly etc.) and various dimensions (channels / geographies etc.)

- Define and develop the digital marketing roadmap, approach, the choice of media and channels for Client across all Geographies.

- Shape the digital marketing approach by working closely with important industry stakeholders Facebook, MMPs etc.

- Drive ideation and new initiatives for growth in acquisitions across all levers like channels, communications etc. by working with relevant stakeholders

- Lead the content and editorial team to develop the right content for growth

Skills Requirements :

- 1-5 years of work experience in digital marketing

- Direct experience with leading and managing Facebook Business Manager & Google Adwords

- Hands-on experience on tools like Google Analytics, Google Data Studio, Hootsuite, Yoast, Mailing Systems like Mailchimp/SendinBlue/Constant Contact, SEM Rush, Ahrefs.

- Engineering/Science background along with basic technical knowhow of Wordpress, HTML 5, PHP and other web technologies.

- Hands-on experience with Marketing Automation and Integration tools like mailing systems, Experience of running digital marketing and customer acquisition/footfalls campaigns in the ecommerce/retail industry is preferable

- Experience in running performance marketing campaigns delivering growth and ROI at scale

- Expert in running Product catalog ads, Dynamic Ads, Re-engagement campaign

- Solid knowledge of web and mobile attribution, online marketing tools, analytics platforms and best practices

- Excellent analytical and campaign management skills

- Ability to synthesize data, make data-driven decisions and balance that with the 'art' of media strategy

- Strong communication (written and verbal) skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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