Digital Marketing Lead - FMCG

FMCG experience a must

Social Media Management

Strategy/Execution :

- Develop a social media strategy and set goals to increase brand awareness and increase engagement. Plan campaigns keeping in mind product launches, offers, occasions etc.

Content Creation & Management:

- Administrate the creation and publishing of relevant, original, high-quality content. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Promote content through social advertising

Media & Advertising:

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPI)

Budgeting:

- Create budgets for social media activities and reconcile discrepancies.

- Liaison with cross functional teams to integrate different activities

- Work on their expectation and translate them into results.

Website Management:

- Improving the user experience on the company's website(includes design, content and usability)

- Collaborate with internal teams to create landing pages and optimize user experience

- ROI driven digital campaigns

- Stakeholder management