Digital Marketing Lead - FinTech Startup - IIT/NIT

Our client is a startup founded by alumnus of IIM C and MDI Gurgaon. The company operates in the fin-tech domain, helping customers to improve their credit ratings and get access to better financing options and also providing leads and sales enablement services to companies in the BFSI domain.

The company is a stable one with a track record of 5 years in which it has helped millions of retail customers improve their credit health and get access to better financing options.

As a Digital Marketing Lead, you would need to :

- Plan, design and execute online customer acquisition and brand outreach campaigns

- Focus on building brand awareness and generating leads.

- Create, scale up and manage SEM and pay-per-click advertising campaigns across multiple channels to optimize qualified website traffic as part of marketing and business development initiatives.

- Plan and manage social media and content marketing campaigns

- Work in conjunction with cross functional teams to plan and execute large scale marketing Campaigns

- Measure, analyze and understand marketing metrics to drive marketing decisions

- Manage email lifecycles to nurture leads and engage with customers

- Edit / Write content for marketing collaterals such as ad copies, landing pages, etc

- Manage the SEO, SEM and SMM strategy for the brand and drive traffic

- Manage a team of digital marketing, content writing and graphic design professionals

Candidate Profile :

- 4+ years of experience in Marketing and customer acquisition, with at least 3+ years in Digital Marketing

- MBA preferred but not required. Preference would be for graduates from top business schools

- Have in depth understanding of online marketing landscape to plan and execute strategies in affiliate marketing, search & display marketing, social media and others

- Should be aware of and have worked with the leading technology tools used for various marketing campaigns

- Should be exceptional in analytical capabilities to measure and evaluate marketing performance

- Should be a self starter and be passionate about digital marketing

- Should be comfortable working in a high energy startup and be eager to solve tough challenges

- Excellent communication and presentation skills