Digital Marketing Head/Growth Hacker - EdTech Startup

Roles & Responsibilities:

- Manage, grow & lead growth team including end to end planning of growth initiatives across channels (Email, Video & Social media etc.) in collaboration with Product, Engineering, Design and Marketing teams

- Follow metrics driven approach to set growth goals across planned growth initiatives

- Identifying which metrics/KPIs (Key Performance Indicators) to focus on. Bringing traditional and creative ideas how to grow those KPIs & A/B testing those ideas.

- Analysing the data and users' feedback. Sharing data/feedback with top management in order to present results and make the product more user-centric.

- Driving traffic to your website, landing pages, social media, apps.

- Understanding conversion rate optimization (CRO) principles and hacks

- Working with the AAARRR Sales Metrics Diagram (Acquisition - Activation - Retention - Referral - Revenue)

- Prioritizing growth channels. Optimizing channels in order to always improve the performance of business.

- Scaling and Automating the growth processes.

- Knowledgeable about referral marketing and being able to create viral growth.

An ideal candidate should have:

- Should have has 6+ years of relevant team leading experience

- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics. - Being social and understanding users' behaviour. Having great customer relations skills and being focus on customer experience

- A/B Testing and Data Analytics experience

- Programming knowledge: even if it's not compulsory, it is recommended.

- Having experience with growth hackings tools such as Optimizely for A/B Testing, Mailchimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows

What can you expect?

- Opportunity to work directly with the founders on a highly critical role, with a direct and big impact on society

- Opportunity to be a part of core leadership team of a growth stage company

- Transparent culture with 'no door' policy

- Challenging work so that you can keep your brain healthy