Digital Marketing Head - eCommerce/Fashion/Retail

Here are the details below. Let us know if you would like to try this out.

Company Name: Distacart (Genie Exports Private Limited) - https://www.distacart.com/

Office Add: Plot No 208 & 209, Legacy Plaza, Kalyan Nagar Phase1, Vengalrao Nagar Road, Hyderabad, Telangana - 500038

About the company: Established in 2018, Distacart is a Global E-Commerce platform which helps brands list authentic Indian products for sale all over the world. Distacart is a high-growth e-commerce startup headquartered in the heart of Silicon Valley. We are disrupting the cross-border e-commerce industry with our innovative solutions and cutting-edge technology.

Distacart is a Global E-Commerce platform which helps brands list authentic Indian products for sale all over the world..

Headcount of the company: 50 employees+

Inception: 2018

Working Days: Mon-Friday (10am - 7pm) & Saturday (only remote call for 1 hr)

Responsibilities:

Budget: Up to 35 LPA

- Plan and execute all digital marketing activities including paid marketing, social media marketing, affiliate marketing, influencer marketing, SEO, ASO, mobile app marketing and advertising campaigns.

- Design, build and maintain our social media presence across the global.

- Measure and report performance of all digital marketing campaigns, and assess against goals (KPIs)

- Identify trends and insights and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements and skills

- Bachelor's Degree in Marketing, Business Administration, Communications or related field (MBA preferred)

- Minimum 10+ years of working experience in digital marketing.

- Familiarity with online content marketing and social media development strategies

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).

- Experience in setting up and optimizing Google Adwords campaigns.

- Strong analytical skills and data-driven thinking

- Excellent communication and decision-making skills

- Up to date with the latest trends and best practices in online marketing and measurement.

If you're looking for a change and/or career advancement, please mail me an updated copy of your resume with the below details -

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