Digital Marketing Head - Consumer Durable

- Spearhead Digital Strategy, Creative Direction, Digital Acquisitions, and Social Media for business growth.

- Management of social and digital engagement, all digital interfaces for the brand and product segments.

- Support E-Commerce team in creating strategy for company own website, e-commerce platforms, supporting E-com team in content development, creatives, photography etc. for E-com portal

- Capability to envision business and awareness growth and achieving high SOV for the brand on digital

- SEO, SEM and digital campaign planning, execution and management.

- Performance marketing management

- Manage delivery of corporate announcements, developing messaging, drafting briefing notes

- Managing the online launch activities of new products.

- Develop and maintain good working relations with other key stakeholders.

- Source for and work closely with digital agencies to ensure the digital marketing objectives and strategies are clearly communicated and aligned.

- Coordination & management of advertising agencies, digital agencies, media buying agencies, influencers, bloggers, print / electronic media for getting the desired results within time-frame.

- Negotiating significantly better rates for the company.

- Managing digital marketing campaigns for all web and portals, Ability to develop frontend and backend of all digital campaigns

- Periodic alignment with all relevant stakeholders including sales & marketing teams and cross functional departments to ensure all digital efforts are fully synced up for new product launches and categories to be introduced.

- Management of online campaigns across channels including paid social, paid search, content, organic, referral, email, direct mail, podcasts, affiliate, and video

- Responsible for UI/UX of all digital assets like website, web store, mobile, apps,

- Constantly strive to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness