Digital Marketing Expert - Internet/Online - IIM/MDI/ISB/FMS

The incumbent will be responsible to strategize and lead different Online Marketing practices

Online Marketing Strategy:

- Translate business goals and market insights into effective marketing strategies that deliver measurable impact on the sales funnel (online) and revenue for all product lines

- Identifying and implementing strategies for increasing site traffic through Online Marketing.

Relevance Marketing, Analytics & Technology Based Marketing:

- Growth hacking

- Drive analytics implementation & usage across different parts of site, marketing & products using world class tools

- Analyzing website strategies and translating qualitative data into recommendations and tactics for revising the strategies

- Own reporting and analysis of campaigns, showing total impact of online marketing activities and overall online marketing ROI.

- Stay abreast of current and best practices of the industry/market.

Relevant Experience :

- 4+ years of total experience in Online Marketing.

- Strong understanding of digital marketing channels.

- Must be someone who is really excited by a challenge. Need someone who enjoys the entrepreneurial atmosphere .

Qualifications:

- Masters from premier B School

- Bachelors in Technology or Statistics