Digital Marketing Executive - Internet/Online

Roles and Responsibilities :

You're Awesome At :

- Complete management of performance marketing across paid channels

- Optimizing existing channels & create new demand generation channels

- Developing strategies on Amazon, Flipkart and other marketplaces, plan deals structuring and run ad campaigns in partnership with marketing team

- Ensure budget is spent across performance channels efficiently

- Track and report on key performance indicators of media activity

You'll Be Improving & Responsible To :

- Take care of digital marketing initiatives who can work with portfolio brands to implement & optimize the digital marketing.

- Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance

- Develop test and learn initiatives across paid social

- Work closely with the wider marketing team to optimize audience strategies

Your Experience Across The Years in the Roles You've Played :

- 3-6 years of experience working in a high growth startup environment or a digital marketing agency, managing annual budget of 1 cr & above

- Very strong in quantitative & communication skills

- Skills in search platforms including Google AdWords

- Execution experience of 2 years at least in social media advertising across major platforms (Facebook, Instagram, Twitter)

- Analytics understanding (Google Analytics, Firebase)

- Should have used attribution tools like AppsFlyer, Branch Metrics

- Experience in implementation of SEO & ASO strategies

- Understanding of web design principles