Digital Marketing/Brand Manager - Healthcare

Currently working on a Digital Marketing / Brand Manager role for a Healthcare chain based in Gurgaon/ NCR.

Key Expertise :

- Digital Marketing, Brand Management, Social Media Marketing, Content development & Marketing, client servicing, digital analytics, media buying & planning.

Brand Strategy - Positioning and Differentiation :

- Finalize the brand's vision, positioning and architecture

- Innovate to create product differentiation in the market place

- Ensure that the product is designed and built as per the consumer need and preferences

- Finalize on product pricing basis positioning, consumer insights and competition

Market Research : Lead market research initiatives to derive insights on consumer wants/needs/desires before product conceptualization

- Analyze the overall market potential, competitive landscape and identify emerging market trends

- Provide project specific insights through need gap analysis, U&A studies, etc.

Candidate must be a full time MBA in Marketing/ or hold a degree/ diploma in Mass Communications/ Advertising preferably from a premier institute.