Digital Marketing/App Marketing Professional - B2B eCommerce Startup

Looking for a Digital Marketing enthusiast from Ecommerce/FMCG companies.

The role involves :

Campaign Management :

- Conceptualizing, Planning, product promotion

- Services using banners, notifications, WhatsApp and SMS. 

- Setting goals for increasing engaged user base and revenue monthly promotional calendar 

- Conduct market research to get insights for maximising outcomes 

- Create regional language communication by collaborating with external agencies 

- Conceptualize, plan and execute promotional Festivals.

Analytics and Reporting :

- Daily campaign performance report 

- Cohort analysis to analyse frequency and recency of engagement and ordering 

- Monitoring App Hygiene 

- Correctness of information, product catalog, technical problems 

- Regular reporting of business impact to the leadership team 

- Identify opportunities for optimising as well as scaling campaigns .