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Anish Vidiyala

Partner Sourcing - AG1 at Live Connections

Last Login: 25 May 2024

Job Views:  
227
Applications:  69
Recruiter Actions:  0

Posted in

Consulting

Job Code

1375919

Digital Marketing Analytics Role

6 - 12 Years.Bangalore
Posted 4 months ago
Posted 4 months ago

Youre the one were looking for if you:


- Independently work with multiple stakeholders to gather project requirements / inputs, develop solution approach, perform analysis and present insights with actionable recommendations to leadership teams


- Design, develop and execute analytical solutions for digital analytics functions using statistical tools like modeling, segmentation, and clustering on traffic data to increase customer penetration to e-commerce channels


- Oversee design, setup and measurement of A/B website tests across Synchrony platforms


- Partner with analytics implementation team to ensure personalization data processes are accurate and scalable


- Partner with Marketing COE and Platform Analytics teams to oversee/ guide adoption of Personalization Analytics


- Provide mentorship and guidance to team members as required


- Perform other duties and/or special projects/initiatives as assigned over and above aligned workstream


Qualifications/Requirements :


- Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 4+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 6+ years of relevant work experience


- Minimum 4+ years of hands-on experience in SAS, SQL, R or Python and working knowledge of Data warehouse data structure and reporting


- Minimum 2+ years of experience in leveraging digital channels and data to drive growth, preferable in financial services industry or digital agency


- Minimum 1+ year of experience/good knowledge with statistical methodologies and confidence tests


- Strong working knowledge of digital analytics platforms such as Adobe Analytics Suits, Google Analytics and Personalization Engines


Desired Characteristics :


- Prior experience using online behavioral data and analytics to drive growth in digital channels


- Hands-on experience in analytical techniques such as attribution modeling, A/B testing, design of experiment, and delivery of actionable recommendations based on results


- Understanding of credit card and consumer finance industry dynamics and P&L


- Knowledge of retail POS and merchant data


- Strong inter-personal and communication skills, with ability to influence across cross functional teams


- Direct experience in site analytics, display advertising, paid search and affiliate marketing

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Posted By

user_img

Anish Vidiyala

Partner Sourcing - AG1 at Live Connections

Last Login: 25 May 2024

Job Views:  
227
Applications:  69
Recruiter Actions:  0

Posted in

Consulting

Job Code

1375919

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