Digital Marketing Analyst - Internet/Online

Digital Marketing Analyst :

In this role, we are looking for passionate problem solvers, who would connect the dots between millions of data signals to detect and infer trends, and apply them in a live business environment to drive marketing results. This is an opportunity to combine your analytical skills, creativity and decision making to drive visible business impact.

You should have working experience in advanced excel, and should be able to apply your skills and operational discipline in creating, measuring and analyzing different online marketing campaigns.

Roles and responsibilities :

- Assist in designing relevant marketing plans and strategies for digital ad campaigns, combining understanding of consumer behavior, data driven insights and client's product positioning and marketing objectives.

- Research client background, competitive landscape, and industry trends.

- End-to-end setting up of campaign & creative implementation and pushing campaigns live.

- Manage day-to-day servicing needs of clients including campaign trafficking, reporting, and follow up with any additional requests.

- Troubleshoot technical issues both internally and with Third party vendors.

- Analyze purchasing behavior of the consumer online in different digital channels and come up with actionable insights and solution to increase sales and ROI.

- Synthesize and present quantitative results to an executive audience of marketing, sales, product and/or engineering colleagues.

Salary Offered : 12-20 LPA