Digital Marketing Analyst - eCommerce

Career Opportunity with US based real estate e-commerce firm. They provides an innovative way for people to buy and sell homes online, & have been part of more than 100,000 home sales.

Looking for Analytics Professionals who can drive powerful, big-data analytics products with scalable results.

Digital Marketing Analyst

Work Location: Bangalore

Experience: 6 - 7 years

Keywords: Google Analytics, Site Catalyst, A/B Testing, Digital Campaign

Key responsibilities:

- Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth.

- Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution

- Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns

Skills:

- High level of experience working with analytical software (e.g. Google Analytics, SiteCatalyst, Coremetrics, etc.),

- Exposure to tools such as Google Tag manager, SEM rush, Alexa, optimizely highly desirable

- High level of experience working with Google Adwords and other paid search platforms

- High level of experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social

- Experience in working with website optimisation tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc.

- Excellent understanding of Google Analytics tagging and tracking

- Expert at creating dashboards and custom reports in google analytics

- Hands on experience with SQL, excel, VBA is a definite plus.

Experience:

- 6-7 years of experience as an Analyst in eCommerce companies. Exposure to US housing market or mortgage market highly preferred.

Qualification:

- Strong undergraduate degree in a highly numerate discipline such as engineering/science/economics etc. MBA preferred.