Digital Marketer - Campaign Management

Job Title: Digital Marketer

Job Description: The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Key Responsibilities:

- Develop marketing strategies that align with the organization's business goals - Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising

- Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

- Conduct market research and analyze trends to identify new opportunities and improve campaign performance

- Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience

- Stay up-to-date with emerging digital marketing trends and technologies

Qualifications:

- Master's degree in marketing, communications, or related field

- 4+ years of experience in digital marketing or related field

- Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising

- Proficient in marketing automation tools

- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)

- Strong project management skills

- Excellent written and verbal communication skills