Digital Marcom Professional - IT

Digital Marcom Professional

- Setting campaign strategy & execution for SEM campaigns, Display campaigns & Paid Social Media campaigns while liaising with global teams

- Identifying relevant media entities and maintaining relationships; identifying advertising and outreach opportunities

- Working with & supporting other marketing functions

- Constantly identifying the relevant owned / external media scope and proposing data- driven experimentation to achieve Marketing objectives

- MBA/ Post Graduate degree (Marketing/ Communications/ Advertising)

- 1- 2 years of experience in digital marketing oriented towards awareness, lead generation objectives

- Strong knowledge of Basic Marketing concepts

- Ability to work independently, think creatively, solve problems and take initiative

- Ability to meet project deadlines and exceed key performance indicators

- Passionate about Technology and interested to work with technology

- Excellent Communication Skills

- Self-motivated, Goal Driven, High-energy and strong team player

- Strong work ethics, organized and quick Learner

Desired Skills :

- In-depth understanding of using digital as a channel and a platform to achieve business objectives

- Understanding of conversion funnels and ROI calculation for digital

- Understanding of digital analytics and digital analytics platforms (Google Analytics / Coremetrics etc.)

- Must have good experience creating and driving campaigns on SEM platforms like Google Adwords

- Detailed knowledge of social media platforms

- Working knowledge of paid social media campaigns

- Understanding of digital affiliate marketing and identifying and working with external media and partners

- Preferably experienced in working with Programmatic Media Buying / Ad Exchanges like GDN etc.

- Experience in working with Content Management Systems & knowledge of HTML, CSS will be a bonus.