Digital Manager - Fintech/Big Data Firm

The company was founded by a team of alums from Harvard Business School, IIT & IIM, who have held senior positions in Banks, Insurance companies & in their earlier roles have lead and built several strong businesses.

It is one of the top and fastest growing Big-Data & Fin-Tech companies in India. With presence in more than 13 countries, currently, they work with 19 leading international banks across Asia. They have more than 3000 partner brands and the list is constantly evolving. The company offers its 'Partner Brands' the most progressive and evolved Artificial Intelligence/Machine Learning platform in the world to communicate with their most relevant existing and new customers- derived from actual transaction information and spend patterns.

Job Description:

- Will be responsible for all Digital initiatives for Campaigns

- Must have strong knowledge of Digital marketing concepts -- Re-targeting, Cookie Strategy, Landing Page strategy, Google Analytics Tracking, Geo fencing strategies etc.

- Support and interface with banks for improving efficiency of campaigns on their digital assets including Online and Mobile Banking. Support Digital attribution modelling for brands.

- Should have deep knowledge of E-Mail and SMS strategies

Experience

- 5-7 yrs in mid-manager level in Digital marketing agency or Digital team of large organisation

- Experience of working with a BFSI company or a start up fintech company would be a bonus