Digital CRM Role - Marketing Automation

Digital CRM - Automation

Roles and Responsibilities:

- Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.

- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software

- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.

- Work with management to define KPIs, create reporting, and analyze campaign performance. Create recommendations to improve campaigns continuously.

- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

- Support essential marketing operations initiatives in Market and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Requirements:

- Proven years of marketing automation experience.

- Expert knowledge of database management concepts and best practices.

- Strong working knowledge of Salesforce.com.

- Experience with Marketo Revenue Cycle Model, or Revenue Cycle Explorer preferred.

- Must have superior communication skills, both written and verbal.

- Must be highly organized and self-motivated with a sense of urgency.

- Strong independent project management skills.

- Capable of handling multiple tasks with competing priorities under minimal supervision.

- Able to think critically and exercise independent judgment and discretion.

- Excellent attention to detail.