Digital Content Writer - eLearning

We at Coding Ninjas are looking for a prolific and talented content creator to expand our company's digital footprint, generate leads and define value propositions for marketing communications targeted at specific segments. You should be able to develop engaging content for our emailers, SMS, WhatsApp communications & Push notifications to attract and retain customers. This role requires a high level of creativity, attention to details, and understanding of different customer journeys & consumer mindset. If you find the idea of writing impactful content that develops and supports the full continuum of customer experience compelling and exciting, we want to hear from you.

Job Title: Digital Content Manager

Reports to: Head of Digital Marketing

Base Location: Gurgaon (Work From Office)

Responsibilities :

- Deliver high quality, engaging content for all Digital Marketing initiatives i.e. all CRM communications (Mailers, SMS, WhatsApp communications), Facebook Ads, Google Search Display Ads etc.

- Develop buyer personas and customer journeys.

- Interact with brand & design team for giving all briefs to graphic designers & getting creatives made

- Analysing content performance on regular basis and optimizing content to improve performance of key funnel metrics

- Work with cross-functional teams to establish and articulate internal and external key messages, and ensure that content is aligned accordingly

- Stay up to date with the latest industry trends and customer challenges to build a more effective marketing calendar.

Requirements :

- 3-6 years of experience as a B2C content marketer.

- Understanding of CRM journeys or any past experience in writing Digital Marketing content

- Bachelor or Master in marketing, communications, journalism, or related discipline Preferred (Not mandatory)

- Results-oriented; proven ability to prioritize, drive and achieve results under time pressure.

- A love of details and research, curiosity, passion for customers and meeting deadlines.

- Enthusiasm for interviewing customers to develop case studies and use cases.

- Comfort in a fast-paced, demanding environment.