Digital/Content Marketing Role - Advertising Firm

Job Purpose

This role is responsible to design and execute end-to-end digital marketing and content strategy to support demand generation and branding goals of the organization. Work with various stakeholders to ensure flawless execution of campaigns and deliver related ROI. Leverage cutting-edge tools in the market to deliver highly accurate analytics and actionable insights

Key Responsibilities

Content:-

- Leverage the digital content creation team to create and manage lifecycle of all marketing collaterals including thought leadership materials, product support documents, website and social media content

- Strategize, execute, monitor and fine tune content marketing campaigns, evaluate the effectiveness of content.

Digital Marketing :-

- Social Media: Design and execute strategy for better reach, relevance and ranking, execute organic and paid demand generation campaigns

- Online Media: Design and execute campaigns to support both brand and demand generation with tactics like Adwords, Media advertising, Blogs, 3rd party channels among others

- Website and SEO: Ensure high technical performance of the website both on desktop and mobile platforms, design and execute a focused SEO strategy to ensure high/relevant web traffic as well as keyword authority. Run website related campaigns like retargeting and push notifications to support both branding and demand generation

Demand Gen Campaign Support

- Design and execute paid digital campaigns: Adwords, Social Media/LinkedIn, Retargeting, Media Advertising, Affiliate Marketing etc.

- Support all demand generation campaigns with relevant content (mailers, event-related content, social media etc.)

Analytics

- Demand Generation from Digital Campaigns: Prospects

- Social Media: Campaigns, Reach, Relevance

- Digital Media: Campaigns, Share of Voice

- Website: Traffic, Reach, Ranking and Keyword authority

Qualifications MBA - Marketing Tier II or III B- School

Experience 8+ years exp in Digital Marketing/content strategy/campaign management along with team handling experience