Job Description Job Title: Consumer &amp; Digital Marketing Role Location/Site: Mumbai Department/Division Unit: Marketing Reportees : 0 Core Job Responsibilities: - Develop and implement world-class, progressive marketing plans for India that align to the Area/ global direction, brand roadmaps and business plans. These should include consumer and patient segmentation and sizing analysis, marketing and media strategy. - Ability to manage a broad portfolio including hardware, software and apps. This includes the capability to run an analysis across key digital and non-digital marketing metrics to effectively identify and solve marketing issues. - Ability to liase with existing or new digital vendors and partners to identify and recommend growth opportunities for the business. - Ability to understand and analyze market and customer insights to recommend strategies. - Translate the strategic marketing plan in their day-to-day work and interactions, both internally and externally to drive tactics and business results; clear accountability as to how their Marketing Function will support the Marketing Plan; sets him/herself clear targets that bring strategy to life - Accountable for relevant marketing budgets, ensures delivery the budget within targets by anticipating potential over-under delivery and developing contingency plans. - Demonstrates broad understanding of general Financial Planning Process and responsible for providing key inputs for financial cycles. - Lead the development of the FreeStyle dotcom ecosystem in India ensuring user-centric UI/UX and GUIs, site tagging strategy, URL and site architecture to ensure a consistent brand experience and to maximize the utility of high-performing site assets. - Develop off to on-site user flows from unknown customers to known customers. Collaborate with agency partners to define appropriate digital media spend levels to inform market strategies and support the development of effective channel strategies. - Be the one person contact and subject matter expert for consumer and digital marketing - Train &amp; educate the team on Digital Marketing, regularly share new ideas and concepts in the space. - Apply best practices from other industries and adapt them to increase the online presence - Be abreast with changing technologies and new ideas to be first in market in the digital space. - Identify trends, insights and optimize performance and spends accordingly - Track, measure and report on performance of all consumer &amp; digital marketing campaigns against goals - Represent in all interactions regarding Digital with Area and Global stakeholders, and to ensure approvals for marketing strategies and tactics - Build effective alignment processes with other departments such as finance, IT, regulatory, scientific affairs to ensure marketing strategies are realised. Maintain strong interdepartmental communication and liaison within (locally and internationally). - Ensure all business activities comply with the relevant Acts, legal demands, safety and ethical standards. Review complaints and suggestions relating to assigned products. - Establish a productive work environment by creating trust and respect within the affiliate. Develop an atmosphere of confidence and strength, and create opportunities to recognize and reward outstanding individual and team performance. Experience, knowledge &amp; Skills: - Minimum of 8-10 years experience in Digital Marketing in the Consumer/Service space. Either working in a Digital Marketing Agency in a supervisory role, or in a Client Capacity managing Consumer &amp; Digital Marketing for the organization. - Should be able to demonstrate that he has personally conceptualized and executed projects across different industries or businesses. - Not purely social media focused. Need a broader digital experience. - Good connections in the industry, to get external expertise whenever needed Technical marketing competencies: - Working knowledge of buyer behavior, path to purchase or decision science models - Data-driven marketing exposure including use or knowledge of marketing technologies - Dotcom site development (E-commerce models preferable) - Digital media strategy and planning; Digital media, social and on and offsite analytics - Data-driven marketing exposure including use or knowledge of marketing technologies like DMPs, DAMs, SAMs, cookie, site tagging (eg GTM), CMSs. Required Competencies: - Ability to excite the team, influence using data/case studies, ability to multi-task - Ability to understand businesses, come up with opportunities and secure buy-in - Should be self-motivated with a strong bent for execution and a drive to make things happen - Strong subject matter expert. Ability to stay abreast with new technologies. Acumen to pick up the nuances of the healthcare industry, and work within them, while challenging the boundaries. Educational Requirements: Minimum Bachelor's degree required. MBA or other advance degree in marketing preferred. The incumbent should have a history of seeking and undertaking self-development and self-improvement projects and opportunities.

Mumbai

Digital Consumer Marketing Role 

Digital Consumer Marketing Role  ,Job Description for Digital Consumer Marketing Role  in Abbott Healthcare Pvt. Ltd in  Mumbai for (8-15) years of experience. Apply Now!

Job Description for Digital Consumer Marketing Role  in Abbott Healthcare Pvt. Ltd in  Mumbai for (8-15) years of experience. Apply Now!