Digital Campaign Analysis & Web Analytics Role - Life Insurance

Job Description:

- Managing Business and Web Analytics for Kotak Life

- Data analytics: Digital Campaign Analysis & web analytics

- Omni Channel Analytics and tracking

- Marketing automation set up - evaluating vendors for tools available and shortlisting ones that will work for our business

- Setting up cross channel campaign process - using GA 360

- Analysing Online Ecommerce channel's performance - lead quality analysis, media and call centre efficiency, CRM report analysis

- Setting up fraud detection for leads using tools

- Campaign Attribution model set up

- Automating reports for business

- Setting up payout models for affiliates and partners basis valid lead criteria

- Working on CRM projects

- Managing entire Analytics - Google Analytics (GA 360 & GA4), and coordinating with the analytics agency for dashboards, automated reports, reviews, billing etc

- Working on the Online Customer Journey tracking - and audience segmentation buckets

- Setting up more efficient models of lead generation and tracking

Requirements :

- 2 to 4 years experience in Analytics (preferably in BFSI industry)

- Good understanding of Digital, Programmatic, Paid campaigns and marketing tech, along with strong knowledge of analytic tools

- Bachelor's or Master's degree in any field

- Good verbal and written communication skills

- Strong attention to detail and ability to multi-task projects and deliverables

- Analytical mindset and ability to derive insights out of data

- Proven experience working under pressure to deliver high quality output in a short span of time