Digital Business Analyst - IIT/NIT/BITS

Client operates with multiple sales channels including Modern Retail, General Trade, Direct Marketing, Television Shopping network, Ecommerce, Corporate Gifting and Exclusive Brand Outlets. They have a growing portfolio of premium cookware and appliances which are designer and innovative.

The Digital Business Analyst role entails the following for E-commerce Business & Website:

Ecommerce :

- Act as insight provider on e-commerce marketing performance on Amazon and Flipkart

- Perform ROI analysis at campaign level and allocate budgets based on Company focus categories

- Use ECOM tools like Amazon Pi, Amazon Scout, Helium to do competition benchmarking as well as provide insights on price benchmarking

- Product sales analysis to check movement of core categories

Website:

- Identify and Extract relevant performance analysis data

- Use Google Analytics extensively to understand customer profile

- Work on the website funnel to understand where the drop-off is happening

- Analyse Google, Facebook, SMS and Email campaign results and suggest improvement areas to the team

- Maintaining customer database from multiple sources like website, service, TV shopping and use it extensively for cross-selling.

Skill Set Essentials:

Basics: Must be an engineer, preferably from a Tier 1 college (IIT, NIT, VJTI or similar)

Experience (type of): 1 -2 years

- Strong math and analytics skills with structured problem-solving skills

- Strong detail orientation and organization skills

- Excellent computer skills. Proficiency in Powerpoint, Excel, Word and other standard computer applications

- Strong ability to communicate with various levels of organization and customers

Location - Mumbai