Digital Brand Manager - FMCG/Wellness - D2C Segment

Responsibilities:

- Define the vision, strategy, architecture and extension plans for the brand to drive revenue growth and profitability

- Responsible for the top line and bottom-line for the Brand across all channels.

- Prepare annual marketing plans for the Brand/Category

- Develop and Execute brand activation plan consisting of Digital / consumer activation campaigns, new product launches, digital marketing initiatives etc. across all channels (D2C marketplaces).

- Liaison with media agencies to drive effective campaigns ensuring desired ROI is achieved against planned marketing spends

- Conduct market research to understand the consumer behavior and trends to ensure that the category remains on the leading edge of innovation.

- Champion the innovation strategy, from ideation to in-market launch across the categories & channels

- Work closely with different businesses to define the opportunity and guardrails based on marketing budgets

- Work closely with all departments including Sales, E-commerce, Operations, Supply chain and Finance to ensure execution of the brand strategy.

- Ensure success of new product launches through effective project management and branding strategies