Digital Analytics/Web Analytics

Digital Analytics/ Web Analytics

- Strong Web Analytics Fundamentals (Media buying, Implementation, Campaign Management, Post Campaign Analysis)

- Good knowledge of KPI's, Advertising Platforms and Ad types.

- Experience with Real Time Bidding process (Preferred)

- Campaign Management

- Understanding & knowledge of Web Analytics for Communications, Media or Hitech /Technology Firms

- Ability to interpret Web logs

- Ability to interpret ad server logs

Experience in building statistical models using following techniques :

- Monte Carlo

- Segmentation (Cluster Analysis)

- Exploratory Analysis

- Multivariate Regression (Logistics, OLS, GLM etc)

- Decision Trees

- Time series and non linear modeling

- Model Optimization

- Big Data Toold: Hive, PIG, Hadoop

Should have exposure into following (one or more) :

- R, Revo R

- SAS

- Python

- SPSS

- Matlab, Text Miner