Digital Analytics Role - Marketing Analytics

- We are extremely data-driven which have helped us grow manifolds in the last 12 years. Our analytics team is composed of talented and driven problem-solvers. The team uses structured problem solving approach along with a wide range of statistical / machine learning / operations research techniques to create productized solutions for business teams to consume.

- In addition to solving complex problems through data, we also ensure that the right KPIs and visualizations are available for our stakeholders to track marketing & product performance.

- We need a Marketing Analytics expert to lead a team that will track users' journeys end-to-end through the whole cycle, figure out what really drives positive customer behaviours and what detracts them, and come up with actionable insights.

What You'll Do :

- Plays analytics leader or consultant role within marketing & product teams

- Proposes, designs solutions and program manages multiple long term projects, frameworks including quick turnaround requests

- Identifies gaps in available data (data adequacy) for execution of a project; calls out risks, proposes solution, follows through and communicates to relevant teams for data availability

- Pushes the scope of analytics in multiple business functions, improves current consumption, discusses challenges and new opportunity areas, has good working relationship with key stakeholders in these business functions

- Coaches/Manages 6-8 member team on data, business, concepts or tech skills and help them become independent and successful

- Continuously drives innovation and self-development in the team, provides constructive 1-1 feedback and coaching to analysts

We'd Like You to Have:

- Masters(preferred) or Bachelors degree from a tier I institute.

- 3-7years of experience in marketing analytics & product analytics at a fast paced organisation. Should have led a team in past.

- Advanced proficiency with Web Analytics tools Google Analytics/Omniture Analytics, Big Query, Clickstream analysis, with an understanding of implementation of web tracking

- Exposure to Tag Management tools like Google Tag Manager (GTM)

- Understanding of Market mix modelling, CRO, performance marketing, campaign effectiveness measurement

- Experience with Measurement Protocol methodology

- Comfortable with digital marketing campaign concepts, use of marketing campaign platforms such as Double Click, Google 360 & Adwords

- Should have working knowledge in SQL & have worked on data wrangling using R/Python.

- Should have worked on data visualization to create insightful dashboards using Tableau/other BI tools

- Strong understanding of statistics with experience in feature engineering and data modelling