Digital Analytics Role - Google Analytics/Adobe Analytics - Consulting Firm

Digital Analytics: google analytics/adobe analytics

Role and Responsibilities:

- Support clients with entire spectrum of Digital Analytics

- Support new digital product launches by capturing business requirements and coordinating with data team to set up tracking and build reporting frameworks

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Identify trends and insights, and optimize spend and performance based on the insights

- Work closely with marketing, social, product development and UX teams to provide analytical support

- Formulate analytical findings into concise and easy to consume presentations

- Managing/guiding junior resources

- Ability to think creatively and provide support in building strategies through deep dives and identifying actionable insights

Expected candidate Profile:

- Master's or bachelor's degree in engineering, math, statistics, economics, or related field from top-tier universities with strong record of achievement, solid analytical ability, and an entrepreneurial hands-on approach to work

- 4-6 years of consulting, analytics delivery experience with strong expertise in the digital media ecosystem

- Ability to identify insights and present them to stakeholders in a structurally coherent way

- A good understanding of A/B testing solutions + strong understanding on A/B testing Statistics

- Extensive experience in Optimisation strategy and backlog management

- Sound analytical ability and business judgment + ability to leverage Excel/PowerPoint to present insights to senior leadership (internal/client)

- Expertise in Web analytics tools (Adobe Analytics , Google Analytics and Contentsquare) and Big Query

- Prior experience working with media vendors, web debugging tools (Omnibug, Charles Proxy, Firebug, Fiddler, etc.)is a significant plus.

- Prior experience of working with SQL, Python or R or any data manipulation tools

- Knowledge of Tableau / Excel VBA is a plus

What we offer:

- EXL Analytics offers an exciting, fast paced and innovative environment, which brings together a group of sharp and entrepreneurial professionals who are eager to influence business decisions. From your very first day, you get an opportunity to work closely with highly experienced, world class analytics consultants.

- You can expect to learn many aspects of businesses that our clients engage in. You will also learn effective teamwork and time-management skills - key aspects for personal and professional growth

- Analytics requires different skill sets at different levels within the organization. At EXL Analytics, we invest heavily in training you in all aspects of analytics as well as in leading analytical tools and techniques.

- We provide guidance/ coaching to every employee through our mentoring program wherein every junior level employee is assigned a senior level professional as advisors.

- Sky is the limit for our team members. The unique experiences gathered at EXL Analytics sets the stage for further growth and development in our company and beyond.