Digital Analytics Professional - Omniture/Sitecatalyst - BFS

Location : Bangalore

Experience : 3-6 yrs

Candidate Description :

- Education and Experience : Post graduate degree in Economics/ Statistics/Mathematics/Similar Quantitative Discipline/MBA from a Premier Institution.

- 2-5 years of overall experience in Digital Analytics

- Experience in Adobe/Omniture- SiteCatalyst / Insights / Discover, SAS, Tableau / QlikView, Excel and PowerPoint

- Excellent presentation and story boarding skills with exposure to executive level presentations

- High degree of pro-activeness in analyzing customer behaviour using available data to influence changes on the website

- Experience of working in web log data and advanced web analytics methodologies is an added advantage.

- Program management skills

- Good communication, analytical and interaction skills

Key Responsibilities

- Delivery on Digital Analytics requirements for areas identified

- Providing sophisticated data analytics, data mining, advanced measurement, and other analytical techniques to gain insights, and support strategic decision making.

- Focus on communication of insights and presentation

- Identifying insights from the data and providing compelling commentary

- Deep dive analysis -Digital channel behaviour and customer experience

- Effective persuasive presentation (verbal and written) to project teams and business leaders

- Coordinating web analytics tags, tracking parameter implementations, data & tag audits and overall program management

- Managing senior management dashboards