Digital Analytics Professional - Business Intelligence - IT Firm

Digital Analytics - Business Intelligence using Adobe Analytics/Google Analytics

Sal upto : 16 LPA

Job Location : Chennai and Hyderabad

Notice Period : Immediate joiners

- 3 to 5 years of experience with Adobe Analytics OR Google Analytics is a must. Knowledge of other analytical tools like Alteryx, SAS, R, Python is an added advantage

- Setup, implementation and measurement of digital marketing initiatives. Track, monitor and analyze the key metrics for assessing a campaign's performance across customer segments and channels

- Deliver regular reports on campaign performance, using web analysis tools such as Adobe Analytics, Google Analytics, and evaluation of KPIs

- Ability to pull data from different databases, data warehousing (understanding of relational databases, data modeling, data structures and architecture). 

- Advanced SQL knowledge (using iterative functions, methods of tuning SQL code, etc.) and database in a business environment with large scale complex data sets

- Experience of creation of dashboards using tools like Tableau, Qlikview, Spotfire etc. is an added benefit

- Development of complex reports to generate meaningful insights

- Proven analytical and quantitative skills (including ability to effectively use business tools such as Excel/Access, Tableau, SQL, SSAS-type tools, etc.) and an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analyses.

- Ability to meet tight deadlines and manage multiple competing priorities; ability to work independently and navigate through ambiguous requirements

- Strong verbal and written communication and data presentation skills, including an ability to effectively communicate with creative, business and technical teams.

If interested CI :

Sibani 

9743325178