Digital Analyst - Data/Web Analytics

Job Description :

- This is an exciting opportunity to be a part of the team that develops foundation capabilities enabling enhanced analytics and measurement, critical to shaping global digital adoption and experience strategies.

- The incumbent will be part of the Digital (Web) Analytics & Insights team and will report to the Manager in charge of Web Analytics.

- He/she will be an individual contributor working on Digital Data platform & creating highly robust big data infrastructure to support analytics and business intelligence using available tools.

- These analysis, BI reports and data will be used for understanding and effectively measuring the value of digital channel.

Job Responsibilities :

- Recommending the most relevant products/services based on preferences, location, time, click-stream data, and social media data

- Develop solutions leveraging social media analytics, clickstream analytics, optimized paid search and/or search engine optimization

- Manage multiple complete web analytics programs to include dashboard, scorecard development, ongoing reporting, site testing and optimization

- Analyse digital marketing data to identify trends and Perform search optimizing analytics, Data Crunching, Predictive Analytics, Machine Learning, Regression analysis

- Deal with multiple structured & unstructured data along with massive clickstream data and finally design data structures on hadoop for quick business consumption

- Analyse social media data, sematic analysis on the basis of review, feedback, comment etc. on social platform through their APIs.

Requirements/Skill sets :

Must-have technical skills

- Very strong experience in digital channel optimization of website, mobile apps to the purpose on lead generation, orders etc.

- Web Analytics Certified Professional with certifications in leading Industry tools like Omniture, Google analytics, Click Tracks, Web Trends, core metrics

- Hands on experience of Adobe analytics & campaign management tool

- Knowledge of Social platforms (Facebook, Twitter, LinkedIn, Google etc.) and their APIs preferred

- Experience in developing algorithms for personalization, search engine optimization

- Experience of handling clickstream data with hadoop

- Mine complex digital behavioural data and transform it into actionable information

Integrate traditional structured data with unstructured data from web and social media

Must-have soft skills :

- Excellent written and oral communication skills

- Good interpersonal, problem solving, reasoning and analytical skills

- Ability of depicting the results of a statistical analysis in an easy-to-understand manner

Good-to-have skills :

- Data/Solution design & implementation according to best practices (SQL and NOSQL)