Digital Advertising Role - Marketing Manager

Digital Advertising

Exp - 3-8 years

For more information on the profile call on 9892812201/7208635592

Background - Social Advertising, Google Adwords, Publisher Network-based advertising, Performance marketing, 3rd party Engagement platforms/tools, Google Analytics / 3rd party analytics, Monitoring all activities, Report Generation, Analysis of data/reports, Understanding of Sales funnel analysis, Understanding of Traffic analysis, Understanding of Content Marketing concepts.

- English Proficiency - High

- Coordination and Written Communication skills proficiency - High

References of work/projects done

Responsibilities :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize the user experience

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate