Digio - Manager - Product Marketing

Role: Product Marketing Manager

Work Location: Bangalore-Full time

Who are we and what do we do?

Digio is a fast growing, profitable product startup founded in 2016 by ex-Flipkart, Twitter folks, playing a key role in India's Digital story.

The company is building software platforms and products to power business processes, to go paperless and digital in order to bring down cost overheads, time involved in erstwhile offline business processes, thereby being instrumental in increasing operational efficacy and human productivity along with enabling presence-less digital reach and super rich end user experience.

Digio is the market leader in India for Digital onboarding and has played a key role so far in enabling Digital Transformation in India by empowering a large part of the Indian eco-system specifically Fintech sector of India. Digio has been honored as the world's 100 most innovative Regtech companies by the World Fintech Forum.

You can view their website at https://www.digio.in or find them on Twitter, Facebook, and LinkedIn.

As a Product Marketing Manager, you will be responsible for:

- Identifying new industry use cases, conceptualizing them, conducting research about the industry/use case/problems.

- Formulating and executing a plan as to how the company's products can be positioned to address the various new industry use cases

- Reaching out to prospective customers, partners and distribution channels

- Generating leads for existing established use cases (40%) and new use cases (60%).

- Working with Inbound Sales Team to translate the leads to customers

- Single point contact for Product use case positioning and GTM

- Defining pilots for new use cases. Defining and measuring the success metrics for such pilots

- Work on Product - Use case gap analysis and convey it to Product Management team

- Use case process flows and Sales collateral

- Creating and publishing case studies and customer success stories

- Brand positioning of the company's product offerings

You are:

- An extrovert. Someone who loves networking. Meeting a lot of people from various industry facets

- Someone who loves trying out various applications

- Someone who has a broad understanding of various industries and processes. someone who thinks on their feet and is quickly able to understand process nuances and can map it clearly

- Articulate with excellent written and spoken skills. Great presentation skills

- 4-5 years demonstrated experience in B2B SaaS product marketing

- Proven lead generation and management expertise

- Past management consulting experience is a plus