Digidarts - Assistant Media Manager

Assistant Media Manager (Work from Office)

- We are seeking an experienced Assistant Media Manager personnel to join our team & drive performance for our key accounts.

- The ideal candidate will lead the planning, campaign management, reporting and analysis for all Paid Digital Campaigns.

- The candidate should be able to identify and implement strategies for increasing conversions through different paid marketing channels.

- Should have a good hand in managing multiple accounts and proven deliverables as required.

Key Responsibilities:

1. Campaign Management & Performance:

- Manage, review, and perform daily account responsibilities associated with Google Ads, Facebook Ads, LinkedIn Ads and other media platforms for a variety of clients.

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

- Coordinate with the copywriters & graphic designers to provide creative copy suggestions and graphical ad templates.

- Manage Display network placement lists on Google Ads and through other contextual advertising/native platforms (Taboola, Outbrain).

- Provide recommendations and execute strategies to achieve clients targets like ROAS, CAC & CPL

- Communication to team and management on project development, timelines, and results.

- Provide oversight and work closely with the other team members to meet client goals.

- Coordinate with the growth team to provide media account audits of prospects and create media plans accordingly.

- Coordinate with the account management team to create monthly media plans and reports for smoother client management.

2. Attribution & Reporting:

- Identify gaps within the client-agency process and solve them to retain the client.

- Collaborate with media managers to achieve better results.

- Closely work with the Growth team to upsell our services to our clients.

- Constantly gathering feedback from the client and discussing internally to conclude what new services we can offer.

3. Team Management & Training:

- Identify knowledge gaps within the team and develop a plan to fulfil them.

- Recruit account managers, set objectives, train and coach, and monitor performance ensuring assigned tasks and responsibilities are fulfilled.

Requirements :

- At least 3 years of relevant experience in an agency or brand-side.

- Working knowledge of digital marketing concepts tools & trends.

- Excellent communication, interpersonal, and organizational skills.

- Superb leadership ability.

- Working knowledge of Microsoft Office/Google Sheets.

- Prior digital marketing agency experience will be preferred.