Diageo - Team Lead/Area Sales Manager (7-15 yrs)
Opening for Team Lead (Area Sales Manager)
Location : Guwahati & Bhubaneshwar
Qualification : MBA
- 7-15 years of Experience in sales & marketing
- Must have experience in handling distributors and retailers in an aggressive market environment
Strategy and planning :
- Responsible for the secondary sale in the state / territory.
- Develop and maintain the sales and marketing business plan.
- Design and monitor individual and team sales objectives on monthly, quarterly and annual basis.
Grow market share :
- Regularly conduct retail outlet audits to study market share movements and track market share.
- Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.
Schemes and promotions :
- Design and execute volume scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in state / territory.
- Plan & execute consumer centric activities in the state focus on generating trials and increase penetration.
Retail outlet management :
- Ensure the RTC implementation at the retail outlets in the territory / state.
- Maintain the organization standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet.
- Align the team for execution of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.