Diageo - Senior Executive - CSD Sales

AREAS OF RESPONSIBILITYPERFORMANCE MEASURES (QUANTITATIVE / QUALITATIVE)

1 Volume achievement

- Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis.

- Prepare the volume scheme and communicate the same to retailers. Quantitative

2 GSV / NSR

- Ensure the NSR/ GSV achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix. Quantitative

3 WOD

- Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.

- Manage the new product launches in the region.

4 Activation

- Execute merchandising and promotional programs as per national and regional marketing strategies.

- Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes.

- Ensuring proper usage of brand and promotional elements.

- Responsible for training, deployment and evaluation of the third party employees.

5 Reports

- Ensuring the visit frequency and coverage of the outlets in the territory is as per the daily journey plan.

- Responsible for the correct and timely submission of the claims and daily sales report and relevant repots.

- Keep a track on the competitor's activity and report the same to the reporting manager.

6 RTC - QDVP - Execution

- Ensure the RTC implementation at the retail outlet level. Maintaining the organization standard wrt.

- Quality, distribution, visibility, promotion, price and persuasion at the outlet.

- Execute of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.

7 Collection

- Maintain good relationship with retailers in their respective area and keeping the trade informed about pricing, promotion schemes etc.

- Ensure the collection of the outstanding from the market as per the organization's norm.

Diversity statement:

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.