Diageo - Key Account Manager

Qualification: MBA with Marketing Specialization (tier I / II institute)

Experience:

- 4+ years' experience in Key Accounts

Knowledge & Functional Skills:

- Negotiating & Influencing

- Planning and Organizing skills

- Work Team Effectiveness

- Business Analysis, Presentation Skills

- Customer, Consumer and Category Insight

- Commercial Orientation

- Proximity to Business

- Market Strategy Development, Business and Commercial Planning and Business partnering (Collaboration & Influencing)

AREAS OF RESPONSIBILITY

1. Support on Key Accounts Strategy Development

- Support implementation of Key Account strategy for USL

- Responsible for delivery of Key Account Sales Target

2. National Key Accounts Support to Regional Key Accounts Delivery

- Recommend terms of trade and contracts for national key accounts and identify relationships

- Support execution of all National and Regional Agreements, including development through the regional category of national chains; Partner in negotiating trading terms, managing trade spending and sales forecast, as well as perform promotional planning and business review

- Prepare annual/quarterly activity calendar for Key Account Programs - National or Regional

- Support new products launch and ensure generation of trials for the brands - collaborate with Brand Teams

- Prepare training calendar - brand trainings, perfect serve communication, bar academy etc. for Key Account personnel

3. Customer Marketing Initiatives in Key Accounts

- Work with internal partners to implement sales, merchandising and promotional strategies to accomplish business goals and achieve sales targets

- Monitor competitor activities and leverage industry best practices in Key Accounts, conduct shopper in sighting studies in sync with Marketing and Customer Marketing teams

- Vendor management with respect to selecting and evaluating vendors, manage key relationships

- Manage inter-functional process & relationship for seamless execution - interface for Key Accounts with Regional Sales, Channel, Customer Marketing and Brand teams