Diageo India - Manager - Sales Analytics

Company: DIAGEO India

Position: Manager Sales Analytics

Qualification: Post Graduate with experience in Statistics and analytics are driven reporting and analysis

Experience : 6-8 years of experience in business intelligence

Areas of Responsibility :

Business performance monitoring :

- Setup and share standardized analytics reports with the Regions and HO and highlight focus areas

- Identification of Geography, Channel, Brand, Pack opportunities basis available data and provide insights on disruptive gain opportunities

- Update of Must Win Battle performance, highlighting of red-flags, and monitoring of specific initiatives

- Monitoring Profitable Value Brand performance across regions with special focus on priority states

- Tracking low profitability SKUs

- Monitoring and reporting of Width of Distribution

- Commercial working capital update - detention, demurrage

Reporting automation and insight generation :

- Analyze business portfolio by designing performance dashboards and other business classification, selecting and prioritization metrics.

- Preparation and analysis of daily, monthly & annual dashboard and reports that assist in business planning and deployment.

- Perform data mining activities of gathering and compiling data to make a thorough analysis and to extract the relevant information

- Collaborate with business leaders to deliver insights derived from data, highlight emerging trends/customer needs, and work through implications for business strategy.

- Analyze on-going basis opportunities/threats, strengths/weaknesses affecting growth and national/regional programs and report information to the business head.

Knowledge and Skills :

- Specific knowledge of statistical tools

- Excellent marketing domain knowledge and understanding, particularly in the consumer goods domain.

- Good at Analytical thinking & breaking down large problems into solvable chunks.

- Have a consulting orientation; gather different perspectives, examples and use them to enrich day-to-day work.

Best Suited for someone who :

- Loves establishing linkages between numbers

- Is creative with numbers

- Very curious in nature, wanting to understand the - whys-

- Likes to lead others

- Strongly believes insights impact business decisions

- Is kicked with the idea of hypothesis testing