Diageo India - Manager - Category Development

PURPOSE OF THE ROLE

The role is responsible for developing a strategy, activation plan that delivers on the business ambitions for the category across channels. The role focuses on developing the channel strategy to win in the market place.

Qualification: MBA with Marketing Specialization

Experience:

- 8-10 years experience in sales, marketing or customer marketing functions

- Worked in FMCG/Alcohol Beverage industry

Knowledge & skills:

- Proven leadership skills, a strategic mindset, a passion for innovation and agile responsiveness

- Channel Partnership related experience

- Decisive & effective problem-solving ability

- Very strong analytical skills both qualitative & quantitative

- Detail orientation, strong organizational skills

- Proven communication and presentation skills

- Strong ROI orientation

Best Suited for someone who :

- Ability to think at a strategic level

- High Action orientation

AREAS OF RESPONSIBILITY

Planning & Development

- Formulate & periodically review 'ways of working' of the promoter management program

- Develop M&E criterion for the program

- Provide insights to the brand & customer marketing teams, to optimize promoter deployment plans across channels

- Develop brand and soft skill training manuals in consultation with the agency & the brand teams

Data Analysis

- Analyze & share data with relevant stakeholders to evaluate performance basis - MS, Vol. growth, 3rd party QDVP3 scores, performance hygiene standards (man-hour utilization, ways of working, PJP adherence, etc.)

- Identify & trigger improvements in concern areas through training programs conducted by relevant USL and agency stakeholders

Supervision

- Ensure all legal and financial compliance norms are adhered to

- Engage and help resolve any issues/conflict pertaining to ways of working, between agency and USL stakeholders

- Ensuring hygiene maintenance and utilization of the data available on the BI portal

- Do sample check of invoices, bills to ensure adherence to budget

Review

- Periodic performance review on set M&E norms with the Agency and internal stakeholders

- Engage and navigate new roll outs in terms of either new territories or projects

- Plan and share the SLAs and work schedule with stakeholders

- Ensure OTIF (On Time In Full) of key deliverables

- Training and integrating the existing teams with the new ways of working