Diageo India - Manager - Analytics

Location: Bangalore, India

Organization: DIAGEO India

Position: Analytics Manager, Marketing

The Analytics Manager plays a key role in driving the growth of the business by influencing the strategies and investment choices based on data-driven business insights/ recommendations. The role is also responsible for finding new ways of - Data Visualisation- and championing research studies that give new insights and ideas to deliver better business growth.

Qualification

MBA with a statistical or quantitative research background

Experience

5 to 6 years of analytics/ data-mining experience

Knowledge and Skills

- Demonstrable partnership and influencing skills

- Exceptional analytical skills, mastery of business intelligence

- Hands-on modelling experience and exposure to analytical tools (like R, SAS)

- Experience of working in high-growth, performance focused environments is a plus

- Ability to work autonomously and lead large scale projects in fast paced matrix organizations

- Excellent executive presentation skills, ability to distil and present actionable information from complex research

- Strong and recent experience in statistical analysis software (e.g., SPSS, Excel), desirable

- Adequate knowledge of quasi-experimental and applied research design, including multivariate statistical analysis

- Agency management: Develop strong relationships with global and regional external analytics partner-agencies to ensure superior service and quality.

Areas of Responsibility:

1) Analytics Framework

- Responsible for planning and implementing the business diagnostics processes and hypotheses generation frameworks

- Manage the design and development of analytical projects designed to understand key business behaviors that drive consumer-recruitment

- Identify opportunities to develop forecasts, statistical models, segmentation schemes, and data-driven analyses to drive optimal marketing spends

- Discover new opportunities to optimize the business through analytics and statistical modelling

- Partner with the Technology teams to deliver a stable and highly available reporting platform

2) Analytics Delivery

- Jointly work with marketing, commercial, customer marketing, online retail and business owners to identify information needs and develop reporting standards

- Develop and maintain reporting and analytical tools/ framework based outputs

- Develop KPI dashboards

- Integrate web analytics into transactional and consumer analytics

- Leads and participates in strategy development initiatives along with the brand teams for new and existing business and innovations.

- Define problems, collect information, establish facts, undertake/ direct relevant analytical studies to draw valid conclusions and effectively influence business to make strategic & commercially savvy decisions.

- Contribute to the development and application of Best Practices for Marketing Analytics within DIageo-India

Best Suited for someone who:

- Can see patterns in data

- Very curious in nature, wanting to understand the whys

- Is creative with numbers

- Is Well versed with statistical tools and techniques