Dharmsala Tea Company - Area Sales Manager - Retail - General Trade + Modern Trade

Setting and Achieving Business Goals :

- Responsible for setting, achieving & exceeding business goals and primary and secondary targets of the assigned territory

- Conduct regular sales planning and forecasting

- Sharing regular market feedback and giving business inputs to the brand team

- Monitor the sales trend, competitor activities and provide necessary support to the team for successful achievement of the Business plan.

Management and Building of the Sales Team

- Hiring, building, managing and supporting the effective deployment of the sales in order to achieve primary and second targets.

- Recruiting and retaining high performing sales staff

- Ensure implementation of promotional plans & contests and suggesting new and innovating promotion plan for the area of work.

- Giving strategic guidance to the sales staff to establish sales targets and help them in breaking the same geographically into monthly, weekly & daily targets.

Managing Stakeholders :

- Manage the distribution network through Distributor relations and servicing the Distributors, and their concerns in an appropriate manner.

- Establishing and maintaining a close relationship with all retailers to ensure strong placement and in-store promotion

Sales & Trade Marketing Activities :

- Planning & Execution of trade marketing activities, merchandising and visibility in the territory.

- Driving In-Store excellence through better visibility and sustenance of share of shelf across categories.

- Identifying and participating in all relevant marketing activations, fairs, festivals, and other events.

- Work closely with the marketing team in respect of Packaging, promotions, pricing etc.

- Analyze and report competitors- strategies on pricing, placements, promotional schemes, product features, etc.

Eligibility/ Pre-Requisites :

- Graduate, preferably with a post-graduate degree or diploma in Business Management with specialization in Sales and Marketing.

- Excellent verbal and written communication skills

- Strong metrics-driven focus

- Ambitious and willing to work extra hard to build a brand from ground up

- Self-starter with a lot of initiative and creativity and perseverance

- Ability to solve problems and get things done

- Total experience preferably of about 8-10 years in FMCG industry, out of which at least 2-3 years should be preferably at a sales manager level.