DGM/Senior Manager - Digital Marketing - Healthcare

A Premier Healthcare Organisation with over 200 retail Clinic outlets is looking for a Senior Digital Marketing Manager (DGM / Sr. Manager - Digital Marketing).

The role would be based at Mumbai and the primary responsibilities of the role would be as follows :

1. Lead company's digital marketing efforts to grow the brand's online presence, engage audiences and drive digital and Web lead conversions.

2. Devising strategies to drive online traffic to the company website,

3. Develop a comprehensive digital marketing strategy, including content and Web marketing, blogging, SEO/SEM,

4. Oversee the execution of digital marketing programs including paid search marketing, organic search, web display ads,

5. Experience in Media Buying,

6. Execution of Search Engine Optimization & Social Media Marketing,

7. Identify Online Lead Generation Platforms,

8. Optimize the Lead Generation Process,

9. Evolve Cost effective mode of Lead Generation,

10. Lead Generation through Social Media Marketing Initiatives,

11. Partner with Leaders on the field to review the progress of leads generated,

12. Regularly review and adapt the strategy to ensure the lead generation process.

Skills / Competence required:

- Google Ad certification

- Digitally very Sound

- SEO & SME

- Digitization Experience

- Communication and collaboration skills

- Business acumen

- Relevant Experience and track record

- Innovation & creative thinking